
FEW THINK OF PUTNEY
as a hotbed for rising business
stars. An incubator for aspiring
artists and environmentalists?
Perhaps. But a haven for folk
driven by the bottom line,
obsessed with crunching
numbers, placing product, and
turning a profit? “It’s just not
the way the place is wired,”
say some alumni who insist
“money” was a nasty fourletter
word from the start.
Founder Carmelita Hinton’s
unspoken charge was clear, says
long-time Green Mountain
Orchard owner Bill Darrow
’39:“Brush money under the
table and let’s not discuss it.”
The fact is Mrs. Hinton was a
pretty shrewd businesswoman
herself. This Omaha, Nebraska
merchant’s daughter, whose
father owned two financial
newspapers, bought Elm Lea
Farm for a song—$20 thousand—and sold a dream called
The Putney School in the
middle of the stock market
crash. How’s that for moxie,
marketing genius and visionary
salesmanship? So, it should surprise
few that, from Wall Street
and Main Street, The Putney
School has an impressive crop
of alums who are successful
entrepreneurs, business people
and captains of industry.
You name it, they provide or
produce it: from household
products, to research instruments,
to brand name organic
foods at a store near you. They
start circuses, launch web
servers, run recording studios
and are major players in the
pharmaceutical industry. They
own boutiques, farm organically
and build investment
firms from scratch . . . turning
millions into billions.
Some still question whether
Putney could have done
more to prepare them for
the sometimes cutthroat world
of commerce, while others
only wonder how. How can a
school—where cash is seldom
used and student allowance
tops out at a maximum $15
a week—create captains of
commerce at all? How do its
students go from work jobs
to working in the dog-eat-dog
world of business? Some do it
without missing a beat, while
others do it quite by accident.
Take Elizabeth Harris Warner
’85.When a back injury sidelined
her from horseback
riding at Putney, this vegetarian
had to opt for an alternative
afternoon activity. She chose to
develop and prepare meals for
vegetarians school-wide. Twenty
years later, she’s parlayed her
knack of food preparation
and event management into
Elizabethan Fare, a catering
and event planning company
located in Putney. “I didn’t
know how to cook before I
came to Putney, because we
grew up on frozen Stouffers
and crap like that,” says Warner.
“But it was that skill set developed
at Putney that has helped
keep money in my pocket.”
It wasn’t about money in the
pocket, but concern for the
environment that fanned the
entrepreneurial flames of Lisa
Siegel Foster ’77.The L.A.-area
veteran school teacher discovered
an alarming fact while
on location in Australia with
her film producer husband and
children: that some U.S. cities
spend 17 cents in disposal costs
for every plastic grocery bag
that ends up in a landfill. In the
land down under, she was also
introduced to a viable alternative:
reusable bags. It prompted
Lisa to launch her own namebrand
called 1 Bag At A Time,
now sold in stores in more than
20 states. “Without Putney, I’m
not sure I would have had the
gumption,” says Foster, who
remembers well the school’s
orientation and preoccupation
with sustainability.
In the case of industrialist
Jeffrey Hollender ’73, it wasn’t
gumption, but exposure to the
outdoors that would affect this
native New Yorker’s long-term
business plans. Before arriving
on The Hill, Hollender had
only seen education through
the narrow prism of academics
and sports. Then came Putney,
where—among other things—
Jeff tapped his first maple tree,
opening his eyes to the importance
of protecting Mother
Nature in a new way. One
result? Jeffrey launched Seventh
Generation, a leading brand of
recyclable and natural household
and personal products,
including diapers, bathroom
tissue and cleaning products
sold both on Amazon.com and
at Target.“The most important
thing I got from Putney was
that it was more holistic—less
segmented and compartmentalized-in the way that it
approached education,” said
Hollender, whose Vermont based
company employs 60 and
grosses $100 million a year.
Hollender is not alone in
serving a massive consumer
base. Others include Erik Leo
’77 who co-founded Sovernet
Communications, one of the
largest internet service
providers in southern Vermont;
Nell Newman ’78, who is
CEO of Newman’s Own
Organics product line.
While Leo and Newman sell in huge denominations,
other Putney business
types work markets that are
small—yet no less competitive
or demanding—by comparison.
Entrepreneur Emily
Bramhall ’75 owns Bramhall &
Dunn, a high-end Martha’s
Vineyard-based boutique that
sells custom-woven rugs,
sweaters, blankets and scarves,
as well as pottery, jewelry and
other gifts. For Bramhall, who
has to “dirty” her hands in so
many aspects of running her
business, Putney was great
preparation. “We grew our own
food, milked our own cows and
did our own dishes,” remembers
Bramhall, who studied
weaving under Libby Mills and
jewelry making under Robin
Campbell. “We just found out
what we needed to do and figured
out a way to do it.”
Birmingham, Alabama businessman
Merritt Pizitz ’55 was
also excited by the freedom to
figure things out and the exposure
to learning beyond simply
reading, writing and ’rithmetic.
Pizitz says, because he knew
he’d eventually return home to
help run a string of family owned
department stores,
Putney’s focus on agriculture
and the outdoors was a breath
of fresh air. “That’s why I
majored in English instead of
business when I went to
Washington and Lee for college,”
says Pizitz, president of
Pizitz Management Group,
underscoring how Putney gave
him permission to look
beyond what was in front of
him and truly seize a liberal
arts education.
That same liberal arts education
is what allowed portfolio
manager Joan Farr ’49 to think
liberally, critically and sometimes
“outside the box” on
Wall Street—key skills in business.
Fifty-three years after she
arrived on a very male-dominated
Wall Street, Farr credits
Putney faculty such as history
teacher Bruce Menefee and
the school’s intellectual climate
that allowed for varying viewpoints.“
Putney gave me the
appreciation for different points
of view, the importance of listening
and trying to keep an
open mind,” said Farr, adding
that her ability to think independently
is vital in making
sound investment decisions.
Close on Farr’s heels on Wall
Street was Lorna Power ’54,
who spent over 40 years as an
investment research analyst and
portfolio manager. She says
shattering the gender ceiling of
the financial district was not
her goal, but being on top of
her game was. “I was not a
pioneer by choice. Nor was
I super-conscious of being a
female. I was just super-conscious
of doing my best,” says
Power, adding Putney taught her
to go where her heart told
her to go, and to always reach
for her best.
That same freedom to follow
your heart’s desire is the
message recording artist and
studio owner Ben Winship ’77
learned at Putney. Even though
Ben studied forestry in college
and worked in the industry in
the Northeast, the Southwest
and Alaska, his heart was always
in music. It’s the reason he
eventually reshuffled his career
deck, headed to Jackson Hole,
WY and dove “head first” into
bluegrass. Ben says mustering
the courage to follow his bliss
was a key lesson Putney taught
him.“It can’t just be a good
idea theoretically; it’s got to be
a good idea in your heart,” says
Winship, who owns The Hen
House recording studios and is
a member of Loose Ties, which
recently appeared on NPR’s A
Prairie Home Companion. “It’s
got to be in your heart, and I
think everything about Putney
teaches that.”
Eliot Ferguson ’93 is another
musician and recording studio
owner. He says, like many students
of his era, he used to
complain about the non-stop
pace of classes, household and
work jobs, afternoon and
evening activities and homework.
But not anymore. He
credits Putney’s break-neck
pace for preparing him for his
role as business manager and
drummer for the gypsy punk
band, Gogol Bordellowho
have appeared on Late Night
with Conan O’Brien, in
Rolling Stone magazine and
The Wall Street Journal.
“Putney kept you busy every
minute of the day,” says
Ferguson, who claims the
school gave him the best memories
of his lifeincluding
an undefeated lacrosse season
his senior year.“It taught you
how to manage your time and
be productive.”
Entrepreneur Richard
Goodwin ’59 echoes
Ferguson’s sentiments and
offers similar kudos to Putney
in the area of time management.
“There was a tight
schedule, but still a lot of freedom
to start a project and do
it,” says Goodwin.“People
weren’t saying,‘No, you can’t
do it!’They were saying,‘Yes,
you can!’”That same can-do
attitude propelled Goodwin to
give up teaching and start a
company out of his laundry
closet in 1970. Now, 36 years
later, Goodwin has turned his
initial $10 thousand investment
into a multi-million-dollar
company called NeuroProbe,
Inc.a maker of biomedical
research instruments. Not bad
for a dyslexic kid from
Connecticut who showed up
on West Hill in the mid-’50s.
Like Goodwin, who had no
blueprint for success and faced
a lot of trial and error, entrepreneur
Carter Brown ’78 tells
a similar tale in his own school
of hard knocks. With less than
two years of college and time
at Ringling Bros. clown school
under his belt, Brown decided
to incorporate his own circus—
part physical theater, part
juggling and part Vaudeville.
And who gets credit for the
two-hour act called Lazer
Vaudeville, and the Boulder
Circus Centera for-profit
circus school Brown and his
wife own and operate? Brown
points to his parents, former
Putney drama teacher and
stepmother Joyce Devlin,
whom he watched stage direct,
and former theater technical
director Ken Brown, who
taught him stage craft.Those
two, as well as former mime
teacher Barry Mallis, were key
mentors that have allowed
Brown and his wife to make a
living under their own big top.
“My best advice is to do what
you love, and then figure out
how to make the rest follow,”
says Brown, hinting that he’s had
to learn to do his own books,
marketing and accounting.
That Brown and other Putney
entrepreneurs have been less than-
prepared to run their
own businesses is what most
troubles asset investment strategist
Ron Fielding ’66. Fielding
arrived at Putney in the mid’
60s, the recipient of a boarding
school scholarship program
for Boston-area newspaper
delivery boys. Passing up the
chance to go to Hotchkiss,
Fielding came to Putney,
impressed with the farm, the
lack of coat and tie, and more
personal approach of teachers
and students. After graduation
and earning a master’s in economics
and an M.B.A., Fielding hung out his own
shingle as an asset investment
advisor. His firm opened its
doors with a portfolio under
$5 million and two employees
in 1982. Fielding sold to
Oppenheimer Funds in 1996
with a management portfolio
worth $3 billion and 54
employees. His beef with his
alma mater? Putney produces
more entrepreneurs than
Andover or Exeter, yet it’s not
assisting the potters and musicians
it produces, who will
have to be conversant in
marketing and money management.“
Putney’s aversion to
entrepreneurship didn’t deter
me,” says Fielding, who added
the school provides a fine education
and qualified he’s not
advocating it be turned into a
trade school. But many Putney
artists “aren’t going to business
school. They are going into the
arts and they need to know
certain business skills.”
And Fielding is not alone in
his criticism. Entrepreneur
Scott Reed ’67, who once
tried to sell his jewelry professionally,
and now owns his
own for-profit organic farm
and consulting firm in western
Massachusetts, sees some merit
in Fielding’s claim. “I think it
would have been great to have
some chance to learn entrepreneurial
skills,” says Reed, who
learned jewelry making under
Robin Campbell and earned a
fine arts degree from Antioch.
He reflects,“I had no ability to
sell myself and sell what I was
making.”
Even current Putney junior
John Tupouniua ’08 acknowledges
Putney provides little
opportunity to learn business
skills. “I really want to go into
accounting,” he says.
But Carmelita Hinton biographer
Susan Lloyd ’52, author of
the book, The Putney School:
A Progressive Experiment, says,
historically speaking, money
and money management
have never been the school’s
curricular focus.
“We were not asking how we
could make more money, but
how we could do more good,”
recalls Lloyd of her time at
Putney.“We were taught not
to prepare for the world, but
change it.”
Still, former Putney parent and
senior board of trustees member
Ira Wender P ’77 insists
Putney does a great job cultivating
an entrepreneurial spirit
in its students. As an example,
he pointed to his long-time
Putney friend Ken Landis ’42,
whom he met at Swarthmore.
Wender noted that Landis and
other Putneyites he knew on
campus there bore certain key
traits that would complement a
successful career as entrepreneurs.
First and foremost is that
they are less likely to run with
the crowd and more likely to
be self-reliant.“People who
come out of Putney aren’t going
to be happy simply making
money,” says Wender.“Money
is not what motivates them.
And I don’t think that’s bad.”
Putney’s current Chief
Financial Officer Randy Smith
took an even more expansive
view. His position is that
the school provides plenty
of opportunity to develop
responsible and flexible decision-
makers regardless of their
chosen field of endeavor. “I
think Putney prepares you to do
whatever you want, whether
it’s business, making money or
making a difference,” says Smith.
To Smith’s point, what Peng-Siu Mei ’55 wanted was not
to master business skills, but
to master the English language.
Putney made that possible,
giving the Chinese immigrant
a scholarship and tutoring
help. Twenty years later, the
Harvard-trained student
who later earned his Ph.D.,
launched Mei Technology
Corporation, a computer
software and hardware development
firm, which, at its height,
had 11 offices nationwide and employed just under 300.
“Putney gave me my first
chance and helped me when I
came to a new country,” says
Mei.“They let me work at my
own pace . . . and treated
me like everyone else.”
Mei and other Putney entrepreneurs
also know that to succeed
in business is to problem solve.
Former Putney trustee and
technology entrepreneur
Barnaby Dorfman ’86 got a
crash course in it during what
can only be called Putney’s
lean years. When former
Putney School Director
Barbara Barnes ’41 cut back
on students, faculty and staff in
the name of Putney’s survival
in the mid-1980s, Dorfman
became one of the 125 students
expected to do more
with less. It proved a mixed
blessing for the student who
would later become chief
products officer at Peerflix.
While Math Teacher Johnny
Caldwell ’46 and Physics
Teacher Ed Shore were putting
him through the paces inside
the classroom, he had his hands
full outside. He chaired the
household jobs committee,
directed the theater tech crew
and headed AM Barn his entire
senior year. The era’s “all-handson-deck” approach taught
Dorfman the power of possibility
thinking. “It doesn’t matter
whether it was getting an earthbound
cow back on its feet, or
jerry-rigging a spotlight in the
theater, students learned to
problem solve,” says Dorfman,
whose career highlights include
managing 130 locations of a
bakery and café chain by age
24 and selling a start-up to
Amazon.com. “Prioritizing and
getting things done on a tight
timetable are key elements of
success in business.”
Still, Sierra Autocars, Inc.
owner Lathrop Hoffman ’42
of California says making all
the money in the world means
nothing unless one is guided
by sound ethics and integrity.
“I’m sure there are a lot of
successful people in business
who are real bastards,” says
Hoffman, who has owned car
dealerships throughout southern
California. “Don’t become
one of them!”
It’s safe to say apple orchard
owner Bill Darrow ’39 didn’t
make that mistake. In fact, he
passed his business on to his
sons, as his father did to him.
His parting piece of advice to
Putneyites who want to be
successful business people? “Go
to work for one,” says Darrow.
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