The Putney School Strategic Plan 2008-2013

External Relations and Development

In order to secure the future of the Putney School, we will need to learn to present ourselves compellingly to a variety of constituents, including donors, potential students and the educational world. This will necessitate a clear and unvarnished self-analysis as well as an understanding of the needs and opinions of others. The establishment of the school as a leader in both progressive education and education for sustainability will contribute to our ability to raise the endowment needed to sustain the school. Both will require better communication of what we already do and also some significant changes in our program and operations.

An endowment sufficient to support these initiatives and to significantly lower the tuition dependence of the operating budget is a necessity for the future of the school. It is likely that an endowment of two to three times the current level is required. Other sources of revenue must also be explored.

Indicators of progress:

One to Three Years

  • Completion of marketing study; clear written plan on next steps; implementation of first part of plan
  • Increased admissions inquiries and applications
  • Completion of a campaign feasibility study; prep work for campaign
  • Completion of a campaign ‘wish list’ to support strategic initiatives and create a menu of giving opportunities
  • Creation of a Business Development Task Force to explore new revenue sources.

Three to Five Years

  • Continued implementation of marketing plan.
  • Increased annual giving from alumni and parents.
  • Launch of capital campaign